Published: 02/06/2011 by Breeanna Rosen
Psion plc (LSE: PON.L) has shortened its operating company name, removing the name “Teklogix” to create a more effective global brand. Psion’s corporate identity has also been refreshed to work better in the digital world. These developments mark the next significant stage in the company’s transformation and accurately reflect the group’s business strategy.
"Our research showed that we had to remove the word “Teklogix" from our name, to unite the business around one, clear, global identity,” said John Conoley, CEO of Psion. “We found that the complexity of the dual company name was impacting our business by confusing our customers, resellers and other key stakeholders, especially in new markets for Psion. We also took the opportunity to refresh the brand to make it properly mirror our business strategy and to work better in the digital world.”
Psion has an industry-leading and growing social media presence via its open and collaborative community, www.ingenuityworking.com, with over 50,000 visitors a month and more than 5,000 active discussions. It was launched in March 2010 and has quickly become the industry’s leading social media site where customers, partners, resellers and developers all converge to share ideas, fix problems and create business opportunities.
“The new corporate identity now brings to life the company’s focus on open innovation, modularity and customisation, and correctly positions Psion in the era of Web 2.0,” said Nick Eades, Chief Marketing Officer of Psion. “Work began on the new corporate identity in 2009 and the full programme will be completed by the end of the third quarter of 2011. We’re primarily executing this brand refresh in the digital domain, which is far more efficient and manageable than traditional methods.”